PSRW (Public Service Recognition Week) is a yearly campaign that we create to thank all federal workers. In 2021, we used real employees in our video to have a personal connection to express our gratitude. For the filming, I coordinated with the employees and the location and made sure we where following all COVID protocols. The 2021 video was viewed 696,000 times at a 90% watch through rate with a CPM of $4.72. I filmed and edited both videos and shorter, 15 second versions to be used on social media ad campaigns.
